Clear, practical marketing you’ll actually use.

Signature packages for businesses ready to grow—plus quick-win projects you can pick à la carte. Most projects wrap in 1–2 weeks.

Strategy grounded in research, not guesswork. I'm Dr. Heather Morgan—a marketing professor, published researcher, and consultant who helps small businesses and tourism organizations grow with the same rigor I bring to the classroom and my published work. You get expert-level thinking, scaled to fit a small-business budget.

Signature Packages

Three ways to work together, depending on how much you want done with you—and for you.

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A focused strategy session plus a written action plan: a quick audit of your business, audience, and messaging, and your top 5 priority moves for the next 90 days.

Best for owners who want expert eyes and a clear plan to act on right away.

Foundation Discovery Session

Price: $995

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Marketing Foundation Intensive

Price:$2950

Your complete marketing reset. We deep-dive your business, audience, and messaging, then build your positioning, core offers, and a 90-day growth roadmap—and I stay on for 30 days while you put it into motion.

Includes: full strategic audit · ideal-customer and positioning work · messaging and value props · offer and pricing review · 90-day priority plan · two strategy calls · 15 days of async support.

Best for businesses ready to stop piecing it together and build on a real foundation.

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Growth Blueprint + Implementation

Price: $4500

Everything in the Intensive, plus implementation guidance regarding your key growth moves—website copy, a lead magnet and email sequence, Google Business Profile and local-search optimization, and a content plan to keep momentum going.

Includes: everything in the Intensive · website copy refresh · lead magnet + nurture emails · Google Business Profile + local SEO setup · quarterly content plan · implementation guidance.

Best for businesses that want the strategy and hands-on help putting it in place.

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