Local Collaboration: The Tourism Strategy Hiding in Plain Sight
When you think of tourism marketing, you might picture glossy brochures, Instagram-worthy photos, or pricey ad campaigns. But for most local businesses, the most powerful—and overlooked—strategy is right down the street: partnering with your neighbors.
Why It Works
Whether you're a cozy inn, a boutique shop, a winery, or a trail guide, you share a common goal: bringing people to your town and giving them a great experience. By collaborating with complementary businesses, you can create richer experiences for visitors and strengthen your visibility—all without increasing your marketing budget.
Real-World Examples
A bed-and-breakfast teams up with a local gallery and bistro to create a “Stay & Stroll” weekend package.
An outdoor outfitter partners with a café to offer a “Hike & Brunch” special.
A winery and a jewelry studio cross-promote each other’s tasting nights and workshops.
These aren't just cute ideas—they build trust, encourage word-of-mouth, and turn a casual visitor into a loyal advocate.
Quick Tips to Get Started
Identify 2–3 complementary partners (not competitors) who serve the same visitors in different ways.
Collaborate on a seasonal offer, event, or shared social post.
Create a local landing page or flyer that highlights your partnership.
Track referrals and customer feedback so you can grow the effort over time.
Not Just for Tourists
Partnerships also help you stay top-of-mind with locals—your year-round ambassadors. By giving residents something new to experience (and recommend), you’re investing in the heartbeat of your business.
Final Thought
If your summer sales are flat or your calendar feels empty, don’t go it alone. Reach out to a neighboring business and build something better together. One email could unlock a whole new audience.
Want help brainstorming a collaboration? Let’s talk! Call me today at 917-623-7680.
